Branding your business's image with a stand-out color scheme, profile picture, or logo is all it takes to create a professional look on the internet.
1.) Choose a profile picture that is recognizable to your customers.
The profile picture you choose should represent your company to your followers. If you have a logo that is widely known, utilize it. If you don't have a logo, but your name is your logo, create a profile picture that simply displays your business's name. If you have an up-and-coming business, make sure people know what type of business you're running or what you sell so they can better understand what you have to offer. Choose a color for the picture that represents your brand.
Alex and Ani use their name in their Pinterest logo, along with a heart logo. The simple black and white colors are not distracting or loud, but rather classy and simple just like the brand portrays on their website.
Lululemon's profile picture shows the simple logo that people attribute to the popular brand of work out attire. Rather than using their name in their profile picture, the brand uses their signature colors and simple logo on their Pinterest account.
Lilly Pulitzer chose to use their signature pink color as their background and used an overly of the scripty white Lilly Pulitzer logo. Simple but effective, the profile picture brands the Lilly Pinterest account.
2.) Use Your Name
When you create your profile page, choose a name that represents your business. Although obvious, use your actual business name. Don't use fillers in hopes of making your name appear in searches more frequently. Instead, use the description below to fill in users with the type of business, products, or services that you have to offer.
3.) Keep it Consistent
A Pinterest account has its own section for a description. Use words that describe your business, but remember hashtags have no effect in this section. Keep the style of writing and description of business similar to those posted on other social media accounts. Most businesses use the same base of information on each social media account, but choose to elaborate on specifics special to the type of social media being utilized.
Each board created on Pinterest is subject to its own board title and description. Choose words that represent your brand. Using the above example, Lilly Pulitzer, created boards with titles such as Resort Hopping, Life's a Party, Lilly 5x5, and Resort Pinsipration. Each of these titles are used elsewhere in marketing tactics of the Lilly Pulitzer brand and are recognizable to women who shop the Lilly brand.
The Resort Hopping board's description is, "All the places we've been or are dying to go! Meet you there! The simple, yet understandable description tells users what the board is about.
4.) Develop Boards and Pins
To start, check out the list of boards that Pinterest has already created. They range in type from women's fashion, food and drink, celebrities, design, cars, and home decor, just to list a few. Narrow down the list, and sort out the topics that are most relevant to your brand.
Lilly Pulitzer created boards on womens fashion and patterns, two very relevant topics to the brand. By choosing these two subjects to focus on, the boards are more apt to views because of the narrow subject area.
Pins on each of the boards are of Lilly Pulitzer products, patterns, and styles relevant to the brand name. By creating boards with actual products as well as other non-relatd items, followers deem the brand to be more credible because products aren't being pushed all of the time.
5.) Create Board Covers
The board cover photo should represent what's inside the Pinterest board. For example, below users are able to see that the Printed board is filled with prints of fabrics. Judging from the cover of the Lilly 5X5 board, drawings relevant to the Lilly brand are pinned to the board.
Now you must peruse Pinterest, analyze your competitors, and boost your boards with branding!
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