SEO has become a daily term in many businesses, but has PIO made its way into your vocabulary yet? Pinterest Image Optimization is a new term that is gaining in popularity and changing the way businesses are using Pinterest. These ten ways will give you tips on how to improve the way customers see your photos on Pinterest.
1. Upload
Re-pinning images from other uses is part of social media, but doesn't have as much of a chance of going viral. It's important to upload some of your own pictures and images occasionally. Creating infographics and adding links to your own site is a great idea too.
2. Name
Be sure you include your key phrase in your pin description. For example, if you're an up and coming designer and looking to target fashion bloggers, use the term in the description of your pin. This also ensures your pin shows up when people search for that phrase in the search box in Pinterest.
3. Variety
Although you should be pinning a lot of content from your site, it shouldn't be the only content you're pinning. Be sure to include pins from other sites so your audience feels as if they are not just being targeted by "marketing" pins from your business. This also may drive traffic to your site that otherwise would not have been in the market for you products.
4. Link
Links-the driving force of Pinterest. When you add pins, be SURE to add links to your pictures. Without links, users who click on the pin cannot be directed to your website to learn more or order products. This is the biggest mistake businesses make!
5. Description
Pinterest descriptions under pins can be up to 500 characters long. Use every single one of them! The better description that is connected to the pin, the better the chances are of your business's board or pins showing up in search results.
6. Eye Catching
Do some research on Pinterest. Scroll through boards and see what catches your eye. Is it the photography, colors, styling, or something else? Use what inspires you to vamp-up your own pins.
7. Social Media
Remember that Pinterest is a social media site. It is not meant to be a "free advertising site" for every business on the planet. When using Pinterest, think about how you would interpret business's pins. To keep your account from having a marketing-only initiative, remember to re-pin from other users, comment on pins, and interact with other users on the site.
8. Keyword
Create a variety of Pinterest boards and keep the titles of the boards keyword-rich. Think blog titles-what would draw "readers" in to check out your boards?
9. Buttons
Keep the social media movin'! Add a "Pin It" or "Follow" button on your own webpage to direct customers to your Pinterest page. This has the potential to drive additional traffic, because customers can pin and repin your images, increasing traffic and making your business's name visual.
10. Be Yourself
Express the passion and personality of your business through your pins, board names, and interaction with other pinners. This makes your business credible with customers and pinners who see your images on Pinterest!
PIO is incredibly important for businesses looking to expand their marketing platform to Pinterest. After reading through the 10 Reasons above, we hope businesses understand that Pinterest isn't designed to market products to consumers, but rather build and strengthen a relationship with potential users who may someday become customers of the business.
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