Social media is an entirely new universe that has the potential to take businesses to unforeseen levels. But, is it possible to build a strong brand awareness and boost web traffic without blazing ahead full force on all social media outlets?
Some people have an anxiety brought on my social media and the changing ways brands market their products. This infographic was found on Pinterest, and linked back to Cool Daily Infographics. It provides information and statistics that surprised me, and left me wondering how many people have this type of anxiety.
Take a look for yourself, and see if you may even be affected!
The infographic states that consumers are using social media to make word-of-mouth recommendations, learn about product information, learn about other users' experiences, complement brands, share incentives and comment on customer service. I think these examples are just the tip of the iceberg! Social media sites are also being used to share information, recipes, product uses, and purchase products.
The "fears" the infographic touched upon are relevant and problems that people not even marketing their brand experience daily. Social media sites can seem overwhelming, especially if you have an account with more than a few. By keeping your strategy simple, and using just a few social media sites, a business has less to maintain.
There is never enough time in a day, but there is always enough time for social media. Small businesses cannot afford to NOT have an online presence, especially if sales can be made online. Schedule a chunk of time each day to update, plan, and maintain social sites.
Worrying about negative comments and posts is a waste of time. There are always going to be negative people picking apart every post, comment, or picture. Create a strategy that you will use when this type of person targets your page as a way to unleash their wrath. A simple comment may do the trick, otherwise use the opportunity to showcase your business's outstanding customer service.
If you're a new recruit to the social media scene, be sure to check out the section of the infographic that tells all about avoiding newbie social blunders! It could just save your online reputation!
No matter whether you're a seasoned social media professional or are new the unknown social world, don't let your online anxiety overtake your potential for sales growth and business promotion brought on by popular social media phenomenons!
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