A Pinterest Find....

As I was browsing Pinterest (ok maybe it was two hours and a bowl of popcorn later), I came across this pin about using Pinterest for business. I loved this particular infographic for two reasons: 1.) the information is top-notch and useful and 2.) the design of the pin itself. 

After clicking on the pin, I was directed to its source, http://www.agentmedia.co.uk/social-media/pinterest-for-business/, which is the site for a digital marketing agency in the UK who specialize in marketing via social media channels. 

The infographic had new information that I hadn't considered adding to Pinterest before, for example in their section on "What to Pin" they suggested to add photos of the workplace culture and employees, customer testimonials, and blog posts and resources. Because most people don't have a vested interest in what offices or employees look like, I find this a hard idea to promote. 

However, if it was in the right industry, such as fashion or food, people might recognize fashion moguls or be interested in their closets, photo shoots, or makeup studios. Possibly creating a board solely for this idea would be worthwhile. This idea takes a little more convincing for me!

The image optimization tips are so important! "Make sure to pin quality photos with great visual appeal," is one of the most important tips that cannot be stressed enough. People rarely, hardly never, refuse to repin images that are blurry, dark, or hard to see. My ensuring that the photos you upload and share are of good-quality, your pins have a much higher chance of being repinned by other users. 

The section on Making Pinterest work for your business makes several very valid points. Adding a "Pin It" button or "Follow Me on Pinterest" button is easy to do- the directions are even on Pinterest! This addable option gives users the opportunity to save pictures and links to your site, all with the push of a button.