Mother's Day, Father's Day, Boss's Day, were always celebrated by giving mugs, cards, or awards with #1 "whatever" inscribed on the front for everyone to see. In sports, players were often awarded with #1 Athlete or on-lookers referred to themselves as a team's #1 Fan.
Well, those days have changed. The "#" no longer means number one anything, but rather can determine what is #1 in trends, in people's searches, and what's popular.
Where Can #'s be Used?
On the Pinterest website, the hashtag links pins by using the # in the descriptions of pins. The hashtag has no effect in the names of boards, descriptions of boards, account descriptions, or profile names. Hashtags only create links when used in the description of pins.
In search function on Pinterest, I entered #pinterestmarketing. Below, you'll see the results that Pinterest found with the hashtag entered in the description of the pin.
What Does the # Do?
The hashtag connects words and phrases to others who have used the same terms. For example if a user is looking for information or pins of a certain subject, they can easily be connected if there is a # in the description of the pin.
Even if there is not a # in the description, the search will still recover results with the word in it.
If the search results are the same then why use a #?
The use of the # creates a link with other related information. When you hover your mouse over a hashtagged phrase on Pinterest, the phrase turns a light grey. When clicked, it will take you to a page of pins with the same hashtag.
Below, you can see where my mouse hovered over the #pinterestparaempresas because it is a lighter grey than the second hashtag.
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