Learn the Basics from the Best

"Pinteresting" is more than a hobby, its an art. An artform that millions of men and women spend hours on each and every day. Finding, clicking, and saving pictures of products and ideas for later references fill peoples's time before breakfast, during lunch breaks, and before bed each night.

Pinterest is also an art that has marketing agencies drooling at the mouth. With endless possibilities of expressing a business's identity, agencies are now trying to make the Pinterest boards of their clients stand out. 

Below are a few of the best examples I've found on the web. Each of these businesses have found a way to identify their boards and reflect the style of their business in the pictures, names, and descriptions of boards. Whether they are simple, extravagant, or funny, each of these well-known companies have found their niche. 

Be Specific

Anthropoligie created a board with one specific idea in mind, for this brand it was aboard about different ways to style denim. The single board is about a specific topic, narrowing the search terms and therefore giving people exactly what they're searching for. 

The More the Merrier 

HGTV is working its way toward 100 boards and 10,000 pins, which also boosts how often their pins appear on pages. Its clear their 391,000 followers like what they see. 

Know Your Audience

Southern Living knows exactly who their readers are and what they're interested in. They can then use those interests as subjects for their pin boards to expand their brand to others who may be interested in those same topics, but are subscribed to the magazine. 

Be Creative

Whole Foods describes itself, so to creatively attract new followers they amped up the name of their Pinterest boards. The fun and catchy titles supr interest in those who see the pins on their pages. 

Keep Up With the Times

JCrew creates new boards as seasons change. They keep their most relevant boards on the top of their page so people who visit the profile are greeted with the season's hottest products. 

Pin Regularly 

Mashable has this covered. By pinning regular and socially relevant content Mashable has created a following of more than 1,000,000 people. 

Be You

Ellen Degeneres is known as a witty, care-free, talk show host who loves to laugh. The boards on her Pinterest profile reflect that, showing her true personality. 

Customization is Key

Country Living Magazine has uploaded their own pictures for each of their boards. The script laden cover photos create more of a magazine feel, which is their specialty. 

Are there any others I left out? I'd love to hear from you!